Quiksilver

Creation of a pop-up store located in the two main areas of the Quiksilver brand: the sea and the mountains. Its purpose is to sell the equipment opposite to the area where it is located. The objective is to sell off the end of stocks, to give consumers the benefit of important discounts and to target new consumers who have restricted themselves to one type of sliding sport.

The visual identity is divided into two parts; Quiksilver summer and Quiksilver winter with a common baseline ” Slide in all seasons ” (In french, ” Glisse en toutes saisons “).

PROJECT : Visual Identity

YEAR : 2020